Welcome
Echt & Puur
Echt & Puur is a small family business in Eindhoven, specialised in organic honey and Greek extra virgin olive oil and other natural products for your immune system.
authentic taste
Natural products from Romania and Greece
Our story began with the desire to offer a healthy alternative to conventional products. Today, we are an online shop with natural products from Romania, including honey and bee products, as well as superfoods such as sea buckthorn. We have carefully selected our partners – small local producers – so that we can bring the authentic taste and the full benefits of nature straight to your table. At Echt & Puur you will find organic honey from Romania, Greek extra virgin olive oil, as well as wild mushrooms and truffle products, all carefully chosen for their taste and quality.
Why Romanian and Greek natural products?
The taste and traditions of the Mediterranean and Eastern European countryside.
Discover Romania through taste! Our organic honey, sea buckthorn and aronia take you on a sensory journey through our picturesque, unspoiled landscapes. Taste the natural sweetness of wildflower honey, the intense, vitamin-rich notes of sea buckthorn and the pleasantly fresh, slightly tart flavour of aronia. Our natural products are more than food – they are authentic experiences that connect you with Romanian nature and tradition.
The Carpathians, which cross Romania from north to south, offer a spectacular landscape with high peaks, deep valleys and hidden caves. Here, the flora is exceptionally diverse, from ancient beech and oak trees to blueberry bushes and brightly coloured mountain flowers. Bees make the most of this natural richness and produce organic mountain honey with a unique taste and remarkable health‑promoting properties. In the same forests, wild mushrooms and truffles grow naturally in rich soils and fresh mountain air, bringing intense, complex flavours that are highly valued in gourmet cuisine.
Romanian forests, which cover around one third of the country’s surface, are a true paradise of biodiversity. Beech, oak, linden and acacia trees provide bees with an inexhaustible source of nectar and pollen, helping to produce organic honey with refined floral aromas. The lack of heavy pollution and intensive, chemical‑based agriculture in these areas ensures a clean and healthy environment for the bees, resulting in truly exceptional organic honey. EL (βελτιωμένο, χωρίς κώδικα):
Wildflowers blooming across Romania’s plains and hills create an incredible diversity of colours and scents. Bees carefully visit these flowers, collecting rich nectar while pollinating the plants at the same time. Organic multifloral honey, gathered from the nectar of dozens of different blossoms, has a complex aroma and a delicate flavour, making it a favourite even among the most demanding honey lovers.
Beyond its unspoiled nature, Romania also has a long tradition of beekeeping. Romanian beekeepers build on craftsmanship passed down from generation to generation and work with natural methods to produce organic honey of the highest quality. With deep respect for the bees and their environment, they support a healthy, resilient ecosystem and help protect biodiversity in Romania’s natural areas.
Thanks to its rich nature and the passion of Romanian beekeepers, organic honey from Romania is a truly exceptional product, valued for its authentic taste, health‑promoting properties and positive impact on the environment. Choose Romanian organic honey and enjoy, with every teaspoon, a touch of pure nature from the Carpathians, the forests and the wildflower meadows of Romania.
Quality assurance Our products come from safe, certified organic supply chains and are produced using traditional methods, adhering to the highest quality standards.
Diversity You will find a wide selection of bee products with us – from Acacia honey, Lime honey en Polyflower honey to rarer types of honey, propolis, royal jelly and raw pollen. In addition, we are continuously expanding our range with special Greek honeys and other Mediterranean delicacies.
Support for local producers We work directly with dedicated Romanian beekeepers and farmers, as well as with small Greek producers. In this way, we support local agriculture, traditional beekeeping, and the preservation of authentic products from both countries.
Affordable prices We want organic products to be accessible to everyone, which is why we offer fair, competitive prices in relation to the exceptional quality.
Fast delivery Orders are delivered quickly throughout the Netherlands and carefully packaged to preserve freshness and quality optimally.
Echt & Puur is not just an online shop, but a community of people who value a healthy lifestyle and respect for nature. We invite you to taste the authentic flavour of Romanian organic products pure Greek delicacies – from honey to Greek olive oil – to discover and enjoy a healthier, more balanced life. Join the Echt & Puur community and discover a world of perfect taste and pure goodness!
At Echt & Puur organic honey and olive oil, we work with small producers from Romania and Greece. In addition to raw honey and Greek olive oil, we also offer healthy snacks like sesame bars (sesamis), energy bars and other superfoods. With these, you can not only fill your kitchen with pure products, but also make your snacks healthier. Discover our Healthy snacks & sesame bars and taste how delicious honesty can be.
